Non-traditional IBM Apptio Use Cases
to Increase Engagement and Sponsorship

Apptio can be used for so much more than App TCO and Service Costing! Explore valuable, non-traditional use cases you might want to consider exploring. These use cases can increase your usage and the value you get out of Apptio.



Josh Roberto
Principal TBM Consultant     Rego Consulting

I have over eight years of Apptio Technology Business Management (TBM) experience. I worked at Apptio for over five years. During that time, I led many initiatives and implemented numerous Apptio deployments as the Tech Lead, Solutions Architect, and Data Engineer. After leaving Apptio, I founded BoostTBM, where we focused on complex use cases, custom requirements and helping TBM Offices operationalize Apptio. Leveraging our platform expertise, we built an Apptio mobile app and an "emailer plugin," which is now called RegoEngage. BoostTBM was acquired in 2022 by Rego Consulting, where I now co-lead the TBM Practice.

Jeff Blackman

Jeff Blackman
Sr. TBM Engagement Manager Rego Consulting

Strategy and Business Development professional, experienced in helping digital technology leaders innovate, plan, and execute project and process initiatives. My focus is on helping to identify strategic opportunities, their business value, collaborate with the necessary teams for input, identify the vision, and drive solid solutions through to completion.